New episode of Best Seller TV features author Scott Miller addressing why people are always in media, but don’t necessarily know how it works
New York, NY, April 6, 2022 — Best Seller TV, the only show dedicated to covering today’s best-selling business books on C-Suite TV, is announcing a new episode featuring Scott Miller, author of “Media Matters: How to Leverage the Media to Grow Your Business.”
As someone who has been fully immersed in media for over two decades, Scott Miller wrote the book because along the way he discovered how people are always interested in media, but don’t necessarily know how it all works. He says, “There’s more content available today than in the history of mankind.”
Throughout all his years in media, Miller argues there are three stages of knowledge: 1) You don’t know what you don’t know, 2) Once you hear something, you know what you don’t know, and 3) Once you master it, you know what you know. He adds that each book chapter is comprised of a particular part of the media with all its terminologies to familiarize readers with what it all means and how that impacts businesses.
The objective of the book is to unpack all of the necessary information so business owners can walk away with the necessary knowledge to make smart decisions with their marketing dollars. They will also come away with a clearer picture about the demographics they are trying to reach with their money.
Miller is surprised by the number of businesses that don’t take the time to look at the Google analytics available to them. He claims this is one of the biggest mistakes businesses make. The other is thinking media is going to happen overnight. Media, he says, it’s about frequency and consistency.
Media is also about content and having a sound content marketing strategy. Miller says, “Every business is a media company today.” He continues to say that every entity should be thinking about the type of content they create – whether it’s written, videos, or podcast. However, the content created needs to add value to your business (and customer). Value also adds trust and credibility and makes you a thought leader within your industry.
In the end, media is not a race, it’s more of a long-term process. And the sooner business leaders understand how to better reach their audience, the more their businesses will thrive.
All episodes of Best Seller TV air on C-Suite TV and are hosted by TV personality, Taryn Winter Brill.
Best-selling author, speaker, and former Fortune 100 CMO Jeffrey Hayzlett created Best Seller TV to give top-tier business authors a forum for sharing thought-provoking insights, in-depth business analysis, and their compelling personal narratives.
“I’ve been saying for a long time that content is king. That is a fact,” Hayzlett said. “Customers are looking for credible content they can consume and they’re doing so more than ever. Content is essential to every business leader to enhance credibility in their space. Scott’s book is the perfect guide to all that media encompasses, making it digestable for those not in the media space.”
About C-Suite TV:
C-Suite TV, an entity of the C-Suite Network, is a web-based digital on-demand business channel featuring interviews and shows with business executives, thought leaders, authors and entrepreneurs providing news and information for business leaders. C-Suite TV is your go-to resource to find out the inside track on trends and discussions taking place in businesses today. This online channel is home to such shows as C-Suite with Jeffrey Hayzlett, Executive Perspectives Live and Best Seller TV, and more. C-Suite TV is part of C-Suite Network, the world’s most trusted network of C-Suite leaders. Connect with C-Suite TV on Twitter and Facebook.