Pricing Rules! How To Price The Toughest Homes In The Market


Price your listings to sell with proven, insider secrets of the nation’s top listing agents. Secret #1:  A great Seller Prequalification Script pulls out critical facts so you can be best prepared to not just take the listing, but to price it right in the first place!  Not prequalifying is unprofessional and can waste your time and theirs.  Always prequalify, 100% of the time!  Price it to SELL, not to SIT. Secret #2:  The best price reduction conversation is the one you never have to do.  All pricing scripts are best used at the listing table! Secret #3:  Don’t lose the listing of a motivated, have-to-sell-seller over price.  If they HAVE TO sell, you HAVE TO take the listing!  Someone is going to make a commission.  Shouldn’t it be you?
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