Walmart, Google Enter Voice-Shopping Fray

Walmart, Google Enter Voice-Shopping Fray 620 360 C-Suite Network

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Walmart and Google, two of Amazon’s biggest rivals, on Wednesday announced a partnership that will let customers use Google’s Home speaker and a number of voice-assisted mobile devices to shop online at Walmart.

Their mutual goal is to eat away at Amazon’s dominant share in the e-commerce shopping space and the smart speaker space, in order to curb the growth of its giant ecosystem, which threatens to smother competition in both industries.

Amazon Juggernaut

The partnership by two of the world’s most important brands in the retail and technology sectors is an indication of just how powerful a rival Amazon has become. The decision to expand beyond their comfort zones indicates the urgency each company feels about slowing down Amazon.

Starting in late September, Walmart will offer hundreds of thousands of items for voice shopping through Google Assistant — the most from any retailer — noted Marc Lore, CEO of Walmart’s U.S. e-commerce business.

Walmart will integrate its Easy Order feature into Google Express, he said, noting that one of the primary attractions of voice-enabled shopping is the ability to build a basket of previously purchased everyday essentials.

Beginning in 2018, Walmart plans to leverage its 4,700 retail stores and fulfillment centers…