Walmart acquires VR-based start-up

Walmart acquires VR-based start-up 700 467 C-Suite Network


Walmart has made a move to strengthen its commitment to virtual reality.

The discounter’s innovation lab, Store No. 8, has acquired Spatialand, a small VR platform and content studio. The studio will be tasked with creating the foundation of Store No 8’s third portfolio company, according to a blog entry on Store No. 8’s website.

The new division will be tasked with developing and exploring new products and uses of VR through immersive retail environments. The plan is to incorporate solutions into all facets of Walmart, online and offline, according to the blog.

Spatialand’s CEO Kimberly Cooper and Jeremy Welt, chief product officer, Store No. 8, will…