This Buzzy Pop Singer’s New Video Has a Notable Costar: Hyatt’s Confidante Hotel

This Buzzy Pop Singer’s New Video Has a Notable Costar: Hyatt’s Confidante Hotel 1024 512 C-Suite Network

Partnership was ‘a natural fit,’ says the client

It’s no secret, girlfriend: That dude is worthless. So, weak moment or not, why would you even consider going back to him? This situation calls for a BFF squad, a musical pep talk (with synchronized choreography!), a dip into a crystalline Miami Beach pool, and a flock of flamingos. In that order.

And in the case of British pop-star-on-the-rise Dua Lipa, it means a budding partnership with Hyatt Hotels for the pastel-swathed fempowered music video below, which has racked up nearly 13 million views in its first few days.

Lipa’s video for her single “New Rules” shows off not only her model good looks and songwriting chops but Hyatt’s boutique hotel, The Confidante. While branding is subtle, the rooms, mid-century modern decor and spectacular oceanfront pool get as much face time as Lipa and her gal pals.

The match made sense for the venue because “its inspiration and its name came from the notion of being a trusted friend,” said Sandra Micek, Hyatt’s svp of global brands.

The hotel chain, which has set up a group called Unbound Collection for its…