The Rise of the UX Goldrush

The Rise of the UX Goldrush 960 480 C-Suite Network

UX design is one of the most in-demand disciplines but hasn’t always been the hot topic it is today. The term was created in the 90’s when psychologist Don Norman joined Apple. Norman wanted a term that covered all aspects of a person’s interaction with a device: physical, technical, and psychological. Soon, other industry leaders like IBM and Facebook put design-thinking front and center; and as studies began to suggest that design-driven companies could out-perform their competitors, executives across industries jumped on board.

Now UX is considered a key to successful product strategy. But how does it apply when you’re creating something the world has never seen before? Emerging technology is challenging the young conventions of user experience, and designers everywhere are excited to take on that challenge and define what’s next.

The result? A goldrush.

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Illustration by Propoint designer John A.

The Consumer Is Now The User

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