Michael WilliamsPresident, NFL Experience Times Square
Michael Williams is a global leader in the sports, media and entertainment industries, widely acknowledged for developing and executing disruptive strategies that create impact. Williams is currently the President of NFL Experience Times Square, a first of its kind, fully-immersive experiential attraction located in the heart of New York City. In this role, Williams will take his passion for brand storytelling and revenue growth, refined over decades of working with best-in-class organizations, and introduce new initiatives and technology driven advances that continue to establish NFL Experience Times Square as the ultimate connection between fans and the game of football.
Williams was most recently the Chief Marketing Officer of Grand Prix of America, Formula 1. There he was charged with running general business operations, establishing the brand position and developing the long-term strategy for growing Grand Prix equity in North America and throughout the world.
Prior to his time with Grand Prix, Williams garnered incomparable marketing success stories with some of the top-tier sports teams in the nation, generating positive results with year over year gains for each of his leadership roles. Williams served as CMO, Senior Vice President of Sales and Marketing for the National Hockey League’s New Jersey Devils and Prudential Center where his profitable and strategically sound strategies drove the restructuring of product offerings and measurably broadened the organization’s fan base. As Vice President of Marketing for the San Francisco 49ers, Williams’ tenure oversaw the emergence of an expanded brand footprint and the development of increased relevance amongst all key metrics. At Walt Disney Company’s Mighty Ducks of Anaheim, the team saw improved customer satisfaction and increased revenue across all business platforms under his influence as Director of Sales and Marketing.
Earlier in his career Williams was a Partner with the global advertising agency J. Walter Thompson, where he managed a $50M annual portfolio for Ford Motor Company. He is a current board member for the North American CMO Council, the Governing Body for the New York CMO Collective and the International Marketing group “Peer 150”. He has been recognized for overall creative excellence with numerous national awards, has taught as an adjunct professor at multiple universities and is currently on the Leadership Council at Seton Hall University. Additionally, Williams served on the Juvenile Diabetes Research Foundation, the John Wooden Classic and the Special Olympics of Southern California boards as well.