Mari Anne Vanella

CEO, The Vanella Group, Inc.

Mari Anne Vanella has 25+ years of sales, business management, and founder experience. As Founder/CEO of sales development firms in the Silicon Valley, her organizations have consistently delivered long-term, successful sales development programs to high tech and services industries across the United States.

Mari Anne’s background includes successful performance as Vice President and Director at tech companies in the Silicon Valley. Prior to these she founded Procom, a sales development firm based in the Silicon Valley serving customers such as State Farm Insurance, Waddell & Reed, and many others.

Her executive leadership roles in enterprise technology sales organizations with field reps, sales engineers and customer service teams contribute to in-depth knowledge and hands-on experience which results in a solution that has unmatched results and addresses all moving parts in the sales cycle.

Her industry affiliations include being a C-Suite Advisor, and a Founding Member of Women In Technology International’s (WITI) Global Executive Network. She is also a speaker for the Direct Marketing Association (DMA) of Northern California. Mari Anne has also been active in the Sales Lead Management Association and hosts the monthly radio show Outstanding Outbound.

Mari Anne is listed in the #3 position in the “40 Most Inspirational C-Level Leaders in Sales Lead Management” in 2017 and is also listed in the “20 Women to Watch in Sales Lead Management” in 2017, 2016, 2015,and 2014. She was a speaker in featured sessions at Dreamforce on Social Selling and has been invited to speak several times in featured sessions. She also represented the SMB CEO role at “LinkedIn Live” event which was co-sponsored by the regional Chamber of Commerce and focused on how SMB’s can successfully leverage LinkedIn as The Vanella Group, Inc. has.

She authored the best-selling and award-winning book 42 Rules of Cold Calling Executives which is available on and other retail.

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