Sounding The Alarm — What Everyone Needs To Know About The Social Paradigm Shift — NowSounding The Alarm — What Everyone Needs To Know About The Social Paradigm Shift — Now https://c-suitenetwork.com/wp-content/uploads/2017/07/sounding-the-alarm-what-everyone-needs-to-know-about-the-social-paradigm-shift-now.jpg 960 640 C-Suite Network https://c-suitenetwork.com/wp-content/uploads/2017/07/sounding-the-alarm-what-everyone-needs-to-know-about-the-social-paradigm-shift-now.jpg
There’s a digital arms race underway — and most people don’t even know it’s happening.
The stats are shocking. People around the world have embraced social media well beyond anyone’s expectations. U.S. consumers now spend a whopping 10 hours per day looking at a screen and 5 of those are spent on mobile devices with Facebook coming in as the #1 app by a landslide.
Even people (like me) who have been evangelizing the new “medium” since the beginning days have been taken by surprise at the pervasiveness (and addictiveness) of the socially-powered digital experience.
By the way, we were wrong — it’s not simply a new medium, we gave it the wrong name — it’s not a noun, it’s not a thing — it’s a complete and total cultural paradigm shift, The Social Paradigm Shift.
And we’re all struggling to keep up. It’s not just companies who are struggling to keep up either — everyone is. And as they do, the skills gap keeps growing and the statistics point to a scary future where this gap is correlating with another growing gap: the economic differential between the haves and the have-nots. To give you just one example, in the UK, digital tech employees are offered 36% higher wages than the rest of the economy while traditional manufacturing, agricultural and retail jobs are going away altogether.
When it comes to companies, the problem is severe. There is a giant shortage of employees with the social and digital skills necessary to keep up with 21st century consumers and users, especially (and arguably, most importantly) when it comes to senior leadership. In fact, research by Capgemini Consulting with the MIT Center for Digital Business found 77% of companies consider missing digital skills as the key hurdle to their Digital Transformation. 77%!
CEOs don’t realize not being social themselves is harming their company’s ability to succeed, even though Social CEOs are 46 percent more influential than their non-social peers.
Gretchen Fox presenting on The Social Paradigm Shift at Southern Oregon University’s Business Leaders Speaker Series
HR professionals haven’t mitigated the risks each untrained employee with a social media account poses to the company (and themselves). Aside from risk, employee advocacy is one of the biggest missed opportunities to date. The data shows that socially active companies are 40% more likely to believe their…