Revving the Engine for Revenue Growth

Revving the Engine for Revenue Growth 1024 536 C-Suite Network

Best Seller TV, the only show dedicated to covering today’s best-selling business books on C-Suite TV,  is announcing a new episode in June, featuring Darrell Amy, author of Revenue Growth Engine: How to Align Sales & Marketing to Accelerate Growth.

Darrell Amy, author of Revenue Growth Engine: How to Align Sales & Marketing to Accelerate Growth discusses his first book as a result of 25 years working with different types of companies and organizations – from Fortune 500 to small-to-mid sized business. He says that most of these businesses have one thing in common, which is to grow revenue, but most are struggling.

After talking to multiple ogranizations, Amy realized most of them were getting one of two things correct when it comes to growing revenue.  There are two ways for companies to do that:  1) getting new clients and 2) selling more to current clients. He says “the magic happens when a company gets good at both at the same time.”

Often sales and marketing act separately with marketing thinking that sales needs to get them more leads and sales thinking marketing is out of touch. Amy also realized that the key issue, the solution, doesn’t begin with sales or marketing, it begins with zooming out and looking at the end goal that everyone wants – revenue growth. In the book, he highlights two key aspects: 1) the client experience; which begins with the experience the prospect has from the time they encounter you to the time they become a client; and 2) what the experience is from when they become a client through the entire relationship with the organization.

Amy says that most sales and marketing books present only pieces of the picture. His goal with this book was to create something that would zoom out and look at the bigger picture in order to achieve the ultimate goal because people don’t just buy products, they buy outcomes.

All episodes of Best Seller TV air on C-Suite TV and are hosted by TV personality, Taryn Winter Brill.

Best-selling author, speaker, and former Fortune 100 CMO Jeffrey Hayzlett created Best Seller TV to give top-tier business authors a forum for sharing thought-provoking insights, in-depth business analysis, and their compelling personal narratives.

“Darrell’s book provides great insight into why we need to beat the silos and get everyone aligned, especially the sales and marketing teams,” Hayzlett said. “Every business needs to always know what their goals are, what their strategies to reach those goals are, and what the ultimate outcome is. Without revenue, it’s hard to accomplish anything and this episode, and Darrell’s book, provides actionable steps get every sales and marketing professional aligned and on the path to revenue growth.”

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