Retailers with shopping apps now see majority of e-commerce sales from mobile

Retailers with shopping apps now see majority of e-commerce sales from mobile 800 450 C-Suite Network

For many retailers, mobile traffic equals or exceeds desktop traffic. Now, according to Criteo’s latest commerce report (Q4 2017), mobile sales represent the majority of total e-commerce for retailers with successful shopping apps.

Retailers that have both mobile sites and apps are seeing, on average, two-thirds of their online sales coming from mobile devices, according to the report. In the chart below, black is desktop sales, orange is mobile web and yellow is app-based sales.

As you might expect, conversion rates on mobile apps are higher, roughly 3x greater than on the mobile web. This may be because the user experience is better in apps, including the checkout process. But it may also partly be because those who download and use retail apps are more loyal and inclined to buy from those retailers in the first place.

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