Optimove Hires Tal Kedar as its New CTO to Power AI Driven Marketing

Optimove Hires Tal Kedar as its New CTO to Power AI Driven Marketing 786 524 C-Suite Network
Click here to save in your favourite.Optimove Hires Tal Kedar as its New CTO to Power AI Driven Marketing

New York, NY: Optimove, provider of customer marketing cloud, today announced that Tal Kedar has been appointed the company’s Chief Technology Officer. Kedar will play a key role in shaping Optimove’s technology and innovation strategies as the company expands its capabilities to help marketers build a more active and loyal customer base using artificial intelligence.

Kedar brings deep experience in software development, machine learning, and retail, joining the company after spending seven years as the Director of Emerging Technologies at Sears Holdings Corporation. Before that, he served as Head of Algorithms at Fraud Sciences, a security company later acquired by PayPal, where he oversaw the use of AI for online transaction verification and fraud prevention. While most companies…