New Cloud Tools Aim to Streamline, Monetize Partner Relationships

New Cloud Tools Aim to Streamline, Monetize Partner Relationships 620 340 C-Suite Network

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AppDirect on Tuesday announced new products and functionality for its Cloud Commerce Platform.

The new tools, AppReseller and Cloud Management Suite, enable software vendors to launch reseller partner programs quickly. Software as a Service providers can use the new capabilities to help their small and mid-sized business users manage and leverage their software more effectively.

AppReseller helps software vendors monetize partner relationships by enabling channel partners to spin up customer accounts and place orders in real time.

With AppReseller, vendors can accomplish the following tasks:

  • Set up a portal to onboard and manage partners;
  • Get a granular view of data on the status of partnerships, including leads, pipeline, influenced revenue and attributed revenue;
  • View sales, costs and revenue across a partner ecosystem through a single dashboard; and
  • Automate payments and reconciliations between themselves and partners and resellers.

“AppDirect does provide our partners with this data, but AppReseller’s built as a standalone product to enable partners to build their own reseller networks,” said AppDirect CEO Daniel Saks.

“It wasn’t designed to replace these tools but to supplement these systems,” he told CRM Buyer.

Customers no longer have to be a part of the AppDirect reseller ecosystem, Saks noted.

“Think of it as a distribution channel in a box,” said Michael Jude, a research manager at Stratecast/Frost & Sullivan.

Still, “not really seeing a lot here,” said Rebecca Wettemann, VP of research at Nucleus Research.

“Most CRM vendors provide capabilities for partner relationship management as well,” she told CRM Buyer, “that’s…