Marketing IMPACT Council™ Announces Special Session for C-Suite Leaders At Advertising Week New York

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The Marketing IMPACT Council, founded by Greco Enterprises and executed in partnership with the C-Suite Network, is announcing today it will produce a curated journey for its members as part of the Council’s partnership with Advertising Week (a Council Charter Member), during Advertising Week New York’s fall event scheduled for October 1st-4th at AMC Lincoln Center.

This exclusive journey will include the Council’s very own featured session, “The 2019 Imperative: Capturing “Big M” IMPACT — Proactive C-Suite Empowerment” on Tuesday, October 2nd at 4 PM on the Workshop Stage. This experience is relevant to all organization leaders seeking to understand the vital role of marketing and its IMPACT, not just those with marketing in their title.

Panel participants include:

  • John Greco Founder & Chairman, The Marketing IMPACT Council (Opening Remarks)
  • Alicia Wiedemann CMO/CXO, DRUM (Moderator)
  • Bruce Biegel Senior Managing Director, Winterberry Group, LLC
  • Lou Mastria Executive Director, Digital Advertising Alliance
  • Michael Bordash Distinguished Engineer, Watson Customer Engagement, Incubator, IBM
  • Julie Lyle CMO, Investor, Board Member, Advisor, DemandJump, Yext, Inc., DigitalBits
  • Laura Schuntermann Global Head of Digital Strategy and Partnerships, Cigna

The Council has also created a special introductory offer in recognition of this event.

By joining the new Marketing IMPACT Council by September 26th, using promo code MICAW, new members will not only receive an exclusive set of Council membership benefits (including “C-Suite Network Black,” its most exclusive membership level) but an opportunity to receive a Delegate Pass to Advertising Week New York, at no additional cost.

Council Individual Membership annual dues (regularly $2,500) along with the Advertising Week Delegate Pass (regularly $633) would normally bring the required investment to over $3,000. With this special introductory offer, the Council is offering both an Individual Council Membership and a AWNY Delegate Pass for only $1,500 (a savings of over $1,500) and is also delighted to be able to offer a 15% discount on Advertising Week’s Platinum Delegate Pass for anyone wishing to avail themselves of those additional amenities.

“Being a member of the C-Suite Network has many benefits and I encourage all of our members and prospective members to join the Marketing IMPACT Council and take advantage of the unique Advertising Week experience that has been created by the Council” said Jeffrey Hayzlett, Chairman and CEO, C-Suite Network. “This is a great example of how, with our Marketing IMPACT Council partnership, we provide our members with all of the tools they’ll need to be at the forefront of the marketing world.”

“As founder and Chairman of the Marketing IMPACT Council, I am delighted to be presenting this special session and curated executive journey at Advertising Week New York,” said John Greco. “Paul McDonnough, cofounder and Advisory Board Member, and I believe this Council will be highly relevant to all c-suite leaders, not just CMOs, as they are all stakeholders in their organization’s ‘Big M’ Marketing processes, which range from the highest level of strategy to all aspects of execution. As such they should be interested in collaborating to ensure that their organization’s marketing investment generates the greatest overall unified IMPACT.”

For more information about the Council or to join, visit: www.mktgimpactcouncil.com.

About the Marketing IMPACT Council

The Marketing IMPACT Council seeks a new kind of engagement and experience for C-suite leaders, as the world of marketing undergoes constant evolution and disruption. The Council is a data-driven, channel and technology agnostic resource that unifies all silos while addressing all aspects of the roles and interrelationships of people, processes, and technologies that are shaping and affecting the impact of the overall marketing process. The Council provides the opportunity, forum, and structure for executives to “connect the dots” and better understand, leverage, and maximize the impact of the continuously evolving and expanding suite of marketing resources. We call this “Big M” Marketing and it covers everything from the highest level of business strategy to all aspects of execution. “Big M” and its IMPACT are NOT just relevant to the CMO. It is relevant to everyone in the C-suite and other leadership positions who are significant stakeholders in their organization’s marketing processes. The Council offers both Individual and Company Memberships. Learn more about the Council at www.mktgimpactcouncil.com.

About Greco Enterprises

Greco Enterprises, LLC d/b/a Greco Associates is an integrated solutions provider and with its strategic partners offers a wide range of products and services to both the for-profit and nonprofit segments including: integrated omni-channel marketing including extensive relationships with the digital marketing agency community; market research, intelligence, and data analytics; business development including extensive private equity firm relationships; talent management; affinity, loyalty, rewards programs; and telehealth, strategic healthcare, and other benefit programs. Greco Enterprises is also co-owner of Social Prospectors, which fosters customer engagement, prospecting, and acquisition by optimizing the direct response potential of social media, linking it with email, mobile, and other data touch points.

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