Marketers Taking Lead on Revenue Growth, Tech and the Buying JourneyMarketers Taking Lead on Revenue Growth, Tech and the Buying Journey https://c-suitenetwork.com/wp-content/uploads/2014/10/logo.png 254 45 C-Suite Network https://c-suitenetwork.com/wp-content/uploads/2014/10/logo.png
Heidi Lorenzen, Chief Marketing Officer at Cloudwords, was interviewed at the C-Suite Network Conference in Marina del Rey for the B2Beacon Digital Marketing’s Leadership Series. She sits down with Thad Kahlow to weigh in on the current state of marketing, tech and more.
The general digital transformation of many organizations, along with the growing adoption of account-based marketing in the B2B space, have put marketers in the drivers seat of guiding prospects very deep along the buying journey, dictating their ever-sophisticated technology stack, and in the end can now claim (and prove) their direct impact on revenue growth.
The CMO of Cloudwords, Heidi Lorenzen, knows that marketers are making these key organizational decisions and caters to their needs, especially getting their loads of content out to regional audiences.