• HOME
  • JOIN
  • EVENTS
  • SERVICES
    • C-Suite Loans
    • C-Suite Supplies
    • C-Suite Coaching
  • INSIGHTS
    • ARTICLES
    • PODCASTS
    • TV
    • BOOKS
  • COUNCILS
  • ADVISORS
  • LOGIN
    • C-Suite Network Advisors
    • C-Suite TV
C-Suite Network C-Suite Network C-Suite Network C-Suite Network C-Suite Network
  • HOME
  • JOIN
  • EVENTS
  • SERVICES
    • C-Suite Loans
    • C-Suite Supplies
    • C-Suite Coaching
  • INSIGHTS
    • ARTICLES
    • PODCASTS
    • TV
    • BOOKS
  • COUNCILS
  • ADVISORS
  • LOGIN
    • C-Suite Network Advisors
    • C-Suite TV
Close
Enter your
text here
MENUMENU
  • BROWSE BY TOPIC
    • Topic
      • Accounting
      • Arts
      • Best Practices
      • Biography & History
      • Business
      • Business Culture
      • Careers
      • Comedy
      • Communications
      • Corporate Governance
      • Customer Service
      • Digital Technology
      • Economics
      • Education & Reference
      • Entrepreneurship
      • Executive Briefings
      • Finance
      • Food
    • Topic
      • Games & Hobbies
      • Government & Organizations
      • Growth
      • Health & Wellness
      • Human Resources
      • Industries
      • Innovation
      • International
      • Investing
      • Leadership
      • Lifestyle
      • Luxury
      • Management
      • Marketing
      • Music
    • Topic
      • News & Politics
      • People
      • Personal Development
      • Personal Finance
      • Press & Interviews
      • Processes & Infrastructure
      • Religion & Spirituality
      • Sales
      • Science & Medicine
      • Skills
      • Small Business & Entrepreneurship
      • Society & Culture
      • Sports & Recreation
      • Taxation
      • Technology
      • Travel
  • BROWSE BY CITY
        • USA
          • Albuquerque, NM
          • Atlanta, GA
          • Austin, TX
          • Baltimore, MD
          • Boston, MA
          • Charlotte, NC
          • Chicago, IL
          • Cleveland, OH
          • Columbus, OH
          • Dallas/Fort Worth, TX
          • Denver, CO
          • Fort Lauderdale, FL
          • Houston, TX
          • Irvine, CA
          • Kansas, MO
          • Las Vegas, NV
          • Los Angeles, CA
          • Louisville, KY
          • Memphis, TN
          • Milwaukee, WI
          • Minneapolis, MN
          • Nashville, TN
          • New Orleans, LA
          • New York, NY
          • Philadelphia, PA
          • Pittsburgh, PA
          • Phoenix, AZ
          • Portland, OR
          • Orlando, FL
          • Sacramento, CA
          • Salt Lake City, UT
          • San Diego, CA
          • San Francisco, CA
          • Seattle, WA
          • Sioux Falls, SD
          • Tampa, FL
          • Virginia Beach, VA
        • CANADA
          • Toronto, ON
          • Vancouver, BC

InsideView Launches Expert Consulting Service for B2B Marketers

InsideView Launches Expert Consulting Service for B2B Marketers https://c-suitenetwork.com/wp-content/uploads/2017/07/insideview-launches-expert-consulting-service-for-b2b-marketers.jpg 638 359 C-Suite Network C-Suite Network https://c-suitenetwork.com/wp-content/uploads/2017/07/insideview-launches-expert-consulting-service-for-b2b-marketers.jpg July 31, 2017 July 31, 2017

Author: Richard Adhikari / Source: E-Commerce Times

insideview-account-based-marketing

InsideView on Friday announced a consulting service to help B2B marketers implement account-based marketing.

Expert Service, the first in the firm’s planned series of InsideView Expert Services, delivers target market analytics and helps customers build a view of their total addressable market, or TAM, using a data visualization console.

InsideView’s TAM service is a blend of consulting, technology and data, noted Joe Andrews, VP for product and solution marketing at InsideView.

“There is strong market demand among B2B sales and marketing leaders who need help in operationalizing their ABM strategies,” he told CRM Buyer.

“ABM is a must-have for B2B, and identifying your TAM is a prerequisite for successful ABM,” he pointed out.

What the Console Offers

The visualization console displays clients’ sales and marketing data, letting them interact with their data in real time, then export and download a targeted list of accounts.

Clients then can compare the generated list against current target lists to fill in the white spaces — gaps in their current sales and marketing database.

They can massage the data and run what-if scenarios. A typical scenario might look at what accounts should be targeted, what contacts or people are affiliated with those accounts, and which accounts in the client’s white space look like ideal customers, Andrews said.

Clients have access to the console for the duration of their contract with InsideView.

The Long, Slow Crawl to ABM

More than 90 percent of marketers believed ABM was a B2B must-have, and more than 60 percent planned to invest in ABM technology over the coming 12 months, according to SiriusDecisions’s 2015 state of account-based marketing study.

Given the…

Click here to read more

  • Facebook
  • Twitter
  • LinkedIn
  • 0
  • Post Tags:
  • Account-based marketing
  • Business-to-business
  • email
  • InsideView
  • marketing
  • Posted In:
  • Growth
  • Innovation
  • Leadership
Five wireless power myth busters, by Hatem Zeine, founder and CTO Ossia
Building and Motivating Your Development Team: An Interview with LearnZillion’s CTO
You might also like
  • 7 Steps to B2B Strategic Planning in the “New Normal”
    7 Steps to B2B Strategic Planning in the “New Normal” https://c-suitenetwork.com/wp-content/uploads/2020/09/7-steps-b2b-strategic-planning.jpg 1024 538 C-Suite Network C-Suite Network https://c-suitenetwork.com/wp-content/uploads/2020/09/7-steps-b2b-strategic-planning.jpg September 4, 2020 September 4, 2020
  • Revving the Engine for Revenue Growth
    Revving the Engine for Revenue Growth https://c-suitenetwork.com/wp-content/uploads/2020/06/1200x628-bstv-pressRelease-20200616-1024x536.jpg 1024 536 C-Suite Network C-Suite Network https://c-suitenetwork.com/wp-content/uploads/2020/06/1200x628-bstv-pressRelease-20200616-1024x536.jpg June 16, 2020 June 16, 2020
  • Best Seller TV’s January programming features authors David Newman, Debbie Allen, and Dr. Greg Reid and Jeffrey Klubeck
    Best Seller TV’s January programming features authors David Newman, Debbie Allen, and Dr. Greg Reid and Jeffrey Klubeck https://c-suitenetwork.com/wp-content/uploads/2020/01/1200x628-bstv-pressRelease-20200107-1024x536.jpg 1024 536 C-Suite Network C-Suite Network https://c-suitenetwork.com/wp-content/uploads/2020/01/1200x628-bstv-pressRelease-20200107-1024x536.jpg January 7, 2020 January 7, 2020

C-Suite Network™ is the world’s most trusted network of C-Suite Leaders, with a focus on providing growth, development and networking opportunities for business executives with titles of Vice President and above from companies with annual revenues of $5 million or greater.

QUICK LINKS

  • Home
  • About
  • Join Today
  • News
  • Privacy
  • Terms and Conditions

Explore The C-Suite Network

  • C-Suite Book Club
  • C-Suite TV
  • C-Suite Radio
  • C-Suite Network Advisors
  • C-Suite Network Councils
  • C-Suite Network

Follow Us

Terms & Conditions | Privacy Policy | Diversity, Inclusion and Belonging Statement
©2020 C-Suite Holdings, LLC