How These 5 CEOs Are Transforming Their Company Culture

How These 5 CEOs Are Transforming Their Company Culture 960 640 C-Suite Network

No company can afford to rest on its laurels. With technology advancing at a rapid pace and consumer behaviors continuously changing, it’s up to leaders to establish company-wide practices to ensure that the organization meets the needs of both its customers and its employees. Creating a culture steeped in innovation is the only real way to safeguard against irrelevance.

I sat down with leaders at five burgeoning organizations to better understand how they approach and prioritize company culture. Here’s what they had to say:

1. They Avoid Repeating The Same Mistake

Kory Stevens, founder and CEO of direct-to-consumer shoe retailer Taft, knows that creativity is the key to building an innovative and sustainable company. However, in order to foster creativity, employees need to be given the freedom to explore out-of-the-box ideas. According to Stevens, “One of the biggest mistakes companies make is stifling creativity and responsibility. Too often, employees feel like they can only contribute within the confines of their job descriptions. But boxing individuals into distinct roles diminishes the potential for creativity.”

As the head of a rapidly growing organization, Stevens knows that it can be difficult to prioritize creativity when you’re trying to scale up an organization. However, it’s during times of growth that organizations need to double down on innovation.

“When organizations are trying to grow, responsibilities narrow and people tend to focus only on their areas of expertise,” says Stevens. “Although this may be efficient, it leads to missed opportunities. Sometimes it’s easier for people outside of one department to think outside the box and find new solutions to existing problems because they’re already approaching a problem from an outside perspective.”

2. They Model Themselves After Successful Companies

Imitation is the highest form of flattery. When building a sound company culture, it’s more efficient to model your organization after others you admire. Chris Cavallini, founder and CEO of Nutrition Solutions, believes that prioritizing people, not sales, is the key to building a successful organization.

Cavallini looks to organizations…