How an Obscure 1971 Allstate Commercial Became the Best Wedding Present Ever

How an Obscure 1971 Allstate Commercial Became the Best Wedding Present Ever 1024 512 C-Suite Network

In 1971, Guisto Patinella, a science teacher in Kankakee, Illinois, was rear-ended by another car while giving a couple of students a ride to school. He was so satisfied with Allstate’s response to his insurance claim that he ended up starring in a commercial for the company.

Now, some 46 years later, the marketer has dug up that old ad, at the request of the family, as a surprise to play at the wedding of Patinella’s son, David.

Patinella’s daughter, Gina Witt, cooked up the idea while brainstorming gifts for her brother’s nuptials. The two siblings had never seen the commercial, only heard about it from their father, who died in…

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