Google Aims to Turbocharge Online Checkout

Google Aims to Turbocharge Online Checkout 620 360 C-Suite Network

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Google on Monday rolled out an online payment service that’s designed to accelerate the online checkout process.

While the new offering isn’t quite Amazon One-Click, it will eliminate many of the annoying steps that can slow down the online purchase process and often result in abandoned shopping carts.

Pay with Google uses address and credit or debit card information users provide to Google to speed them through checkout. Instead of a merchant collecting that information from the customer, it’s sent behind the scenes by Google.

Google has called on website and app developers to incorporate Pay with Google into their creations.

“You can implement it with just a few lines of code, and it’s free — we don’t charge any transaction fees,” said Pali Bhat, Google’s vice president for payments products.

Google understands that it takes more than an application programming interface and a service to create a critical mass of users, said Rajiv Dholakia, vice president for products and business development at Nok Nok Labs.

“Pay with Google is doing that by bringing Google’s users as well as its developers to the party,” he told the E-Commerce Times.

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Convenient Service

For anyone with a Google account, the payment service can be very convenient.

“Customers can direct payments from any of the credit cards they have registered with Google companies, including Chrome, Android Pay, YouTube and Google Play,” noted Charles King, principal analyst at Pund-IT.

“Plus, they don’t have to fill in numbers or address lines, thus speeding up the payment process,” he told the E-Commerce Times.

Users upgrading their Android phones also will find Pay with Google a cozy fit.

“They don’t have…