Fairfax calls in Google for adtech, digital audience efforts

Fairfax calls in Google for adtech, digital audience efforts 700 367 C-Suite Network

Fairfax has struck a deal with Google to bolster its programmatic advertising and digital audience efforts across flagship media titles including The Sydney Morning Herald, The Age, the Australian Financial Review and Canberra Times.

Under the partnership, Fairfax said it will leverage Google’s global technical expertise in adtech to sell and market programmatic advertising across its major city mastheads as well as lifestyle properties. It will also work with Google to optimise publishing technology, digital innovation, drive subscriptions growth and improve the way Fairfax teams use data.

Kicking off in 2018, the first focus will be on premium ad products, top-tier client relationships and creating new commercial solutions. The brands coverage are The SMH, The Age, the AFR, WAtoday, Canberra Times and Brisbane Times.

Fairfax CEO, Greg Hywood, said the partnership comes off the back of rebuilding the ASX-listed media company’s publishing technology from the ground up.

“We are ensuring our company, our media and our shareholders benefit from commercial opportunities available to us,” he said. “We expect upside performance from this partnership will allow us to make new investment in our journalism.”

Google managing director A/NZ, Jason Pellegrino, added the joint effort with Fairfax would help demonstrate the power of…