Discussion Point: What’s the Core Function of a CMO?Discussion Point: What’s the Core Function of a CMO? https://c-suitenetwork.com/wp-content/uploads/2015/02/squarelogo.png 300 300 C-Suite Network https://c-suitenetwork.com/wp-content/uploads/2015/02/squarelogo.png
Picture members of the average C-Suite 10 years ago, all gathered around a big conference table.
Where would the chief marketing officer be? Probably outside on the front lawn.
The CMO was the branding person, pushing out messages — hoping something would stick.
Of course, that’s changed today. CMOs are — or at least will be — true revenue drivers.
How do CEOs view CMOs? We caught up with three company leaders last week at the C-Suite Network Conference at the Westin Copley Hotel in Boston to find out.