Datorama deployed 100,000 bots to analyze its customers’ marketing

Datorama deployed 100,000 bots to analyze its customers’ marketing 578 385 C-Suite Network
Above: Garrett Tenold, a solution architect and evangelist at Datorama, discusses the company’s product at VB Summit 2017 in Berkeley, California on October 24, 2017.

revealed today that its customers have deployed more than 100,000 bots to analyze information about their marketing outcomes, as part of the AI Innovation Showcase at VB Summit 2017.

When people think about marketing, they think of Don Draper on TV,” said Nate Sandford, a solution architect and evangelist for Datorama.

But today, marketing is a precise data-crunching job. And the amount of legwork required to analyze today’s flood of info is far more than a human can do, Sandford told attendees. He then gave a peek under…