Content Marketing Industry: What’s Happening in Hiring [Research]

Content Marketing Industry: What’s Happening in Hiring [Research] 946 521 C-Suite Network
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Hiring a new member for your content marketing team seems like a great thing. After all, whether you’re expanding the team or replacing a departing employee, you’ll have more resources to execute a successful content marketing program.

But finding and attracting quality creative content team members is a job unto itself. It’s a challenge faced by 45% of advertising and marketing executives, according to a survey of 400 U.S. industry leaders by The Creative Group.

In this post, we dive deeper into the data about content marketing hiring. We will explore talent costs, regions with highest demand, and how companies work to retain employees.

Hot markets

Which U.S. cities have the greatest number of content marketing jobs? Here are the top 20 with the greatest number of content marketing jobs, according to Conductor’s Inbound Marketing Jobs Salary Guide 2017:

  1. New York
  2. San Francisco
  3. Chicago
  4. Los Angeles
  5. Boston
  6. Seattle
  7. Washington, D.C.
  8. Atlanta
  9. Austin
  10. Dallas
  11. San Diego
  12. Houston
  13. Philadelphia
  14. Denver
  15. San Jose
  16. Miami
  17. Phoenix
  18. Minneapolis
  19. Charlotte
  20. Orlando

Compensation figures

Starting salaries for content jobs are on the rise, as reflected in The Creative Group 2017 Marketing Jobs Salary Guide:

Screenshot 2017-06-19 21.42.50

Content skills in highest demand

Data analysis, and content writing and editing are the most important skills companies are looking to hire this year, according to 2016 Digital Content Survey, Altimeter, a Prophet company.

Here’s how respondents who were asked the four most important skills they were looking to hire in 2017 listed priorities:

  • Data analysis – 67%
  • Content editing and writing – 59%
  • Program/project management – 53%
  • Graphic design – 50%
  • Coding/development – 50%
  • Video production and editing – 47%
  • Marketing automation/software expertise – 42%
  • Social media expertise – 18%

Multiple talents needed in one role

Roles in content marketing blend creative, technology, and analytics so companies seek individuals with more than…