Best Seller TV’s November programming features author Michael Solomon

Best Seller TV’s November programming features author Michael Solomon 1024 536 C-Suite Network

Best Seller TV, the only show dedicated to covering today’s best-selling business books on C-Suite TV,  is announcing a new episode featuring Michael Solomon, author of, Marketers, Tear Down These Walls!: Liberating the Post-Modern Consumer.

Solomon wrote the book because he is fascinated by the everyday activities of people when looking at how they are defining themselves, who they are, how they interact with others – all relating to the consumption and choices they make. He says that the categories marketers used to define and label consumers have become antiquated and obsolete. He adds, “You really can’t understand people without understanding the marketplace and how they interact with the marketplace.”

The book focuses on marketing and consumer behavior and expresses the idea that we are living in a very different marketing world. Consumers are no longer being ‘boxed in’ key categories or “walls.” For example, one wall that has been torn down is “male vs female.” While it continues to exist, it is now obsolete from a societal perspective, Solomon says.  As these walls continue to blend and mold to society’s standards, the fundamental way to understand people’s behaviors and how they make decisions is shifting, too. This is called the “post-modern consumer,” which Solomon defines are “consumers who no longer think in strict categories.”

Culture, in general, is on fast-forward and consumers are experimenting with other alternative lifestyles.

One important change marketers need to understand is that the feedback customers give comes much earlier in the process than ever before. People browse the internet for research and get their friends’ opinions on what they want to buy before they make a purchase. This is what Solomon refers to as the “hive mind” – people using their collective, which is the internet, to make purchasing decisions.

This episode of Best Seller TV airs on C-Suite TV and is hosted by TV personality, Taryn Winter Brill.

Best-selling author, speaker, and former Fortune 100 CMO Jeffrey Hayzlett created Best Seller TV to give top-tier business authors a forum for sharing thought-provoking insights, in-depth business analysis, and their compelling personal narratives.

“Customer behavior is such an essential component of how marketers need to shift their views and own perceptions in order to fully cater to an ever-changing audience. Having someone with Michael’s expertise and background certainly gives viewers a roadmap on what they need to implement to adapt to these changes,” Hayzlett said. “It’s all about tearing down walls, changing perceptions and changing the prism of how we see the world.”

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