BAFTA Bolsters VR Advisory Group with the Appointment of PlayFusion’s CEO and CTO, Mark Gerhard

BAFTA Bolsters VR Advisory Group with the Appointment of PlayFusion’s CEO and CTO, Mark Gerhard 480 324 C-Suite Network
PlayFusion's CEO and CTO, Mark Gerhard

CAMBRIDGE, United Kingdom–(BUSINESS WIRE)–PlayFusion, an emerging leader in enhanced reality entertainment, today announced it has been selected by BAFTA, the British Academy of Film and Television Arts, to become an Official Partner of BAFTA. In addition to the partnership, PlayFusion CEO and CTO Mark Gerhard was elected to the BAFTA VR Advisory Group.

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“We’re honoured to partner with BAFTA, the hallmark for eminence within the creative industries,” said Mark Gerhard, CEO and CTO of PlayFusion. “BAFTA has always celebrated innovation and excellence within the entertainment universe and our union with BAFTA will help accelerate the awareness and adoption of new technologies and innovations available to consumers.”

As a member of the BAFTA VR Advisory Group, Mark Gerhard will collaborate closely with some of Britain’s top visionaries and thought leaders in the technology and games industries. As PlayFusion continues to push the limits of what its Enhanced Reality Engine™ will deliver for the future of entertainment, Mark will provide valuable insights and leadership to the Advisory Group, helping ensure shared knowledge opportunities for the association and UK’s emerging digital technology sector.

“Augmented and virtual reality content creators are playing a key role in the games and entertainment industries,” said Emma Baehr, Director of Awards & Membership, BAFTA. “At BAFTA we envision…