B2B Marketers are Getting Their Swagger BackB2B Marketers are Getting Their Swagger Back https://c-suitenetwork.com/wp-content/uploads/2014/10/logo.png 254 45 C-Suite Network https://c-suitenetwork.com/wp-content/uploads/2014/10/logo.png
Heidi Lorenzen, Chief Marketing Officer at Cloudwords, was interviewed at the C-Suite Network Conference in Marina del Rey for the B2Beacon Digital Marketing’s Leadership Series. She sits down with Thad Kahlow to weigh in on the current state of marketing, tech and more.
Customers increasingly self-educate, consuming marketing-produced content to influence their decision cycle. Pair that with the wealth of closed-loop data available, and marketers can now take legitimate claim for direct revenue growth. As CMO of Cloudwords, Heidi Lorenzen shares her insight on this new-found respect (and responsibility) that marketers have earned in the digital evolution of many organizations.