Willis Turner

Willis Turner, CAE CME CSE, serves as President & Chief Executive Officer of USA based Sales & Marketing Executives International, Inc. (SMEI), the only worldwide professional association for sales and marketing, founded in 1935.  Under his leadership, SMEI has broadened its scope to establish operations in China, Europe, Mexico, Japan, Vietnam and the Middle East. As a keynote speaker on professional certification, gamification and leading edge sales and marketing topics, Willis leverages his worldwide business travel and association management experiences to convey an informative and motivating message to his audiences.


Willis is co-author of “42 Rules for Engaging Your Members Through Gamification”, the definitive guide for associations on this leading edge topic. He serves on the National Advisory Board for DECA Inc. and is a past advisory board member of Kaplan University and the Graduate School of Sales & Marketing Management at Syracuse University.  Willis is an instructor in Sales Management at the University of British Columbia, Sauder School of Business and is a certified trainer who regularly teaches sales management and marketing classes in China, SE Asia, Europe and the Middle East and has been a visiting lecturer at international universities including the Sun Yat Sen EMBA program. Willis is a member of the Forbes Nonprofit Council.