Suzanne La Forgia

Suzanna La Forgia, Captivate VP of Advertising Sales, is a seasoned sales and strategy executive with over 20 years of experience in driving revenue growth for early stage and relaunched media brands as well as evangelizing new digital media platforms.


Under La Forgia’s leadership since 2015, the Captivate West/Southwest regional team has delivered historical revenue growth, pacing at +84% year over year. Specifically, she has spearheaded the addition of 12 new advertisers including the team’s first ever six-figure Studio deal and increased the average deal size by 23%.


La Forgia’s professional experience spans industries such as digital, out-of-home, mobile, social, promotion, sponsorship, experiential, CRM and retail activation channels. Suzanne has worked with many Fortune 500 and Fortune 50 companies, startups seeking rapid expansion and their agency partners.  In addition, La Forgia was named an Ad Age/4A’s Women to Watch during her tenure as the president of the industry trade group, the Digital-Place Based Advertising Association (DPAA).


Suzanne is actively involved in the advertising community as current Board Member, Chairperson, First VP of the AAF Dallas.   Originally from Marietta, GA, she is a graduate of the University of Georgia Terry School of Business, spent nearly 20 years in New York and moved to Dallas in 2014.