3:45: How Social Media will Put You Out of Business
Panel discussion moderated by Robert Harles, Global Head of Social Business and Collaboration Practice of Accenture Digital
Discover the threats and opportunities in social media disruption to focus and prioritize investments for evolving current technology and business strategies, ultimately ushering in a new era of leadership, a new generation of business models and practices.
Rob Harles is Managing Director and Global Head of Social Business and Collaboration practice for Accenture Digital responsible for consulting and building social strategies for the Fortune 1000. He joined Accenture from Bloomberg LP in New York where he was Global Head of Social Media responsible for developing and managing Bloomberg’s social media strategy and initiatives worldwide.
Prior to this, he was Vice President of Social Media for Sears Holdings and built Sears’ social media platform and customer communities. Before joining Sears Holdings, Rob was SVP for comScore Networks, in charge of its retail, travel and technology custom analytic services and a member of the Senior Operating team that took the company public. He was also a Partner with Cambridge Group in Chicago Il. where he focused on building growth strategies for the Fortune 500. Rob started his career as a Senior Consultant in the financial services practice of McKinsey & Co.
Rob has been a regular speaker and panelist at conferences such as Social Media Week, Pivot and the Digital Innovation Summit in NYC. He lived for 10 years in the UK and graduated Oxford University with a BA and MA in Modern European History.
How Social Media will Put You Out of Business
Companies are now competing in a time when technology and society are evolving faster than the ability of many organizations to adapt, negatively impacting profitability and leading some to extinction. Social Media is an enabler of this paradigm shift and will continue to disrupt markets and transform business practices. Discover the threats and opportunities in social media disruption to focus and prioritize investments for evolving current technology and business strategies, ultimately ushering in a new era of leadership, a new generation of business models and practices.