Peter Friedman is a social media visionary with 32 years of online community and social media experience helping global companies engage with customers at scale. He is the founder, Chairman, and CEO of LiveWorld, a social customer experience company serving as trusted partner to the world’s largest brands, including the number-one companies in retail, CPG, pharmaceutical, and financial/travel services. Prior to founding LiveWorld, Peter was the Vice President and GM of Apple’s Internet Division, overseeing AppleLink, eWorld, AOL, and Salon. He was a member of Apple’s Macintosh Division. He is a fine art photographer, celebrated public speaker, and author of “The CMO’s Social Media Handbook, A Step By Step Guide For Leading Marketing Teams in the Social Media World”. His writing can be found at The Huffington Post and across the web. Peter’s life-long mission is to help people create more value together than they ever could alone.