11:10: How Big Data is Changing Our Relationships with Our Customers

Panel discussion with Radha Kuchibhotla, President of NexGen Infrastructure Solutions; Dan Smith, Former Chief Marketing Officer of Outsell; and John Smits, Chief Data Officer, Global Business Operations of EMC Corporation.  Moderated by Rob Johnson, VP & Principal Analyst of IDG Connect

We collect more and more information about our customers and prospects and believe this will give our company an advantage. Yet, because we don’t have a reliable approach to ganging insights from this data our decision are often flawed. This panel looks at the good, bad and ugly of how we engage our customers using big data and offer practical approaches to using data to build better customer relationships.