Julie Roehm

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Julie Roehm is currently the Global SVP of Strategic Relationships and “Chief Storyteller” for SAP. Her expertise has been nurtured at companies including Ford Motor Company where she spent 6+ years and is best remembered for the much lauded and innovative U.S. launch of the Ford Focus.  From there, Julie ran global marketing communications for the Chrysler Group with responsibility for all branded communication efforts for the Chrysler, Jeep® and Dodge brands. Roehm’s responsibilities included media planning, purchasing and creative; auto shows, branded events, sponsorships and partnerships; interactive media, digital strategy and gaming, customer relationship management, lead generation, merchandising and licensing, and dealer advertising association communications. From here, she went on to Walmart as a SVP of Marketing that segued into the launch of her own marketing consulting firm.  Her client list included, Credit Suisse, Time Inc., Whirlpool, Acxiom, ad agencies, and others including multiple startups in the technology and new media spaces.

She is a wife of 20 years to husband Mike with two teenage sons.