Monday, March 14:
1PM Breakout Sessions:
#3: Run Marketing Like a Business
Presented by Jeff Winsper, President and Founder of BlackInk ROI
This session is terrific for CEOs, CFOs, and P&L leaders who are serious about substantive and contemporary change to their Marketing strategy, process, and organizational structure so they can acquire, keep and grow their customers. US marketers spend more than $1 trillion dollars annually to help drive revenue. Yet, Sales makes a gazillion dollars and takes all the credit. Is it fair? Is it accurate? Jeff will present the opportunities and obstacles facing leaders who want to transform Marketing to “run like a business” to drive incremental profit. And this session will not be talking tactics like Facebook likes, and email open rates. Jeff will also be revealing recent results from their 2016 C-level Marketing Study, representing F2000 brands such as Walt Disney, Bass Pro Shops, PetSmart, Symantec, Fruit of the Loom, Toyota, and more.