Andy Frawley

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Andy Frawley is Chief Executive Officer of Epsilon, a global leader in creating customer connections that build brand and business equity. He has 30 years of operating experience, including 25 years at the senior management level, within agency, marketing services, consulting, enterprise software, software as a service (SaaS), and professional services companies. He’s also a leading subject matter expert on digital marketing, including email marketing, CRM, Big Data, database marketing, marketing automation, and customer value management.

He joined Epsilon (a Division of Alliance Data) in 2009 to lead digital marketing and quickly became President in 2012. In December of 2014, he was appointed CEO. Epsilon is a new breed of marketing company for a consumer-empowered world. Its unique approach harnesses the power of rich data, world-leading technologies, engaging creativity, and transformative ideas to ignite connections between brand and customers – delivering dramatic results.

This book distills Epsilon’s learnings – gleaned from working with some of the world’s leading marketers and from its more than 5,000 associates – into actionable strategies that you can put to use in your marketing, whether you’re a start-up or a major international brand. It provides insights from original consumer research and analysis of hundreds of thousands of data points gathered from leading brands, combined with petabytes of third-party and first-party data, that are pushing the boundaries of marketing.