Alan Gellman

Alan Gellman is Chief Marketing Officer at Esurance, where he leads integrated marketing, strategy, and product innovation.


Previously, Alan was Senior Vice President of Digital Marketing at Wells Fargo where he led digital advertising, including display, search engine marketing, mobile and social. Before that he led strategy, research and analytics for Wells Fargo’s Consumer Credit Group. Before joining Wells Fargo Alan built and led the E-Business division at Blue Shield of California, launching portals for consumers, providers, employers and brokers, and winning both customers and awards in the process.


He began his career in consumer packaged goods for such companies as Kraft, General Foods and ConAgra.


He has a B.A. in International Relations from University of Pennsylvania and an MBA from the University of Rochester’s Simon School. He lives in Oakland, California with his wife and two children and loves cycling in the Bay Area hills.