ABC Sells Out Its Oscars Inventory, With Some 30-Second Spots Going for More Than $2.8 MillionABC Sells Out Its Oscars Inventory, With Some 30-Second Spots Going for More Than $2.8 Million https://c-suitenetwork.com/wp-content/uploads/2018/02/abc-sells-out-its-oscars-inventory-with-some-30-second-spots-going-for-more-than-2-8-million.jpg 890 500 C-Suite Network https://c-suitenetwork.com/wp-content/uploads/2018/02/abc-sells-out-its-oscars-inventory-with-some-30-second-spots-going-for-more-than-2-8-million.jpg
Academy Awards voting continues until next Tuesday, but ABC’s ad sales team has already completed its Oscars business. ABC said it has sold out of this year’s inventory a week and a half ahead of the March 4 telecast, which the network said is the fastest Oscars sellout in its history.
This year’s 30-second spots are selling for more than $2.6 million, with some topping $2.8 million. This year’s Oscars ad revenue yielded high single-digit increases over last year’s telecast, where 30-second spots went for as much as $2.5 million.
“In addition to being the most highly viewed event that celebrates storytelling and excellence in film, the Oscars provides advertisers opportunities to engage with viewers in meaningful ways during a cultural moment they care about,” said Disney-ABC advertising sales president Rita Ferro in a statement. “In celebration of the 90th Oscars, we worked alongside…