77 Steps to Crush Your Competition and 140 Tips for Emerging Leaders77 Steps to Crush Your Competition and 140 Tips for Emerging Leaders https://c-suitenetwork.com/wp-content/uploads/2019/01/201901-csuiteTV-pressRelease-1024x536.png 1024 536 C-Suite Network https://c-suitenetwork.com/wp-content/uploads/2019/01/201901-csuiteTV-pressRelease-1024x536.png
Best Seller TV, the only show dedicated to covering today’s best-selling business books on C-Suite TV, is announcing its eighth season featuring in-depth interviews with leading business authors David Newman, author of Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition and Eddie Turner, Jr., author of 140 Simple Messages to Guide Emerging Leaders.
David Newman, author of Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition, writes a book where “nothing is assumed” and where anyone – whether a beginner or a seasoned professional, can “flip open the table of contents” and get whatever they need or want. Newman says the book is about sales-driven marketing with seventy-seven specific strategies that ring up the cash register. He says, “It’s not marketing for the sake of marketing. It’s marketing that drives sales.”
One of the mantras of the book, Newman says, is to offer value and invite engagement through thought leadership management, which he defines as holding clients’ interests above your own. He adds that marketers shouldn’t focus on pitching and peddling but in helping and serving instead, as the age of mass marketing is over. All efforts to reach customers need to be laser focused, personalized, and intentional with the goal of building relationships. Newman states, “There’s no such thing as a generic solution to a specific problem.”
Eddie Turner, Jr., author of 140 Simple Messages to Guide Emerging Leaders, wrote a book that is applicable to everyone – those early in their careers as well as those well into their career. The ‘one hundred and forty’ refers to the number of characters that Twitter allowed early on, as he realized that everyone reads a tweet, but not everyone reads a scholarly book. His goal is to give readers the “cliff notes” that will guide emerging leaders on the road to success. Turner says that everyone has a different perception of what an emerging leader is. Some of the people he talked to think of millennials as emerging leaders, while others believe a company’s high performer is also one. However, he argues, there are
others who don’t fit either category, such as young people, those re-entering the workforce or those who are changing careers.
Turner is a believer that leadership begins in our youth and that “readers become leaders.” Leaders who read always stay abreast of the most current knowledge in their industry; whereas other leaders prefer to remain within their own inner leadings. Turner also points out that “you don’t need a title to be a leader” as leadership and influence are not one in the same. Leadership, he says, “is an art and a science that must be practiced.” It’s not something we fully ever master.
All episodes of Best Seller TV will air on C-Suite TV and are hosted by TV personality, Taryn Winter Brill.
Best-selling author, speaker, and former Fortune 100 CMO Jeffrey Hayzlett created C-Suite TV to give top-tier business leaders and authors a forum for sharing thought-provoking insights, in-depth business analysis, and their compelling personal narratives.
“We’re starting 2019 on the right foot with authors like Eddie Turner, Jr. and David Newman – both seasoned, knowledgeable professionals at the top of their game,” Hayzlett said. “Every industry is changing at breakneck speed so it is critical that business professionals have the most up to date tools to stay ahead to not just compete, but excel. Both authors this month provide those tools.”