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Let Tension Talk

On determination, decisions, and the discomfort that means you’re still alive

There’s a battle that wages between determination and action.

Determination feels productive. It lets us say, “I’m committed.” But until you actually decide — not intend, not plan — to move, nothing changes.

We all know this, of course.

But around this time of year — twelve days in — determination starts negotiating with comfort. We tell ourselves we’re thinking things through. We’re waiting for alignment. We’re being intentional.

Translation: We’re hoping our resolutions can quietly slip away.

It’s fine. We’ve all done it. But momentum doesn’t grow from comfort. It grows from friction.

Last year, I started doing monthly LinkedIn Live events. I didn’t have to — my podcasts were humming along — but something in me knew I wasn’t stepping out far enough. I wasn’t celebrating my clients’ missions out loud, where their energy could ripple outward.

That tension — the discomfort of visibility I didn’t technically need — was the clue.

I leaned in. By the second month, we had over 200 RSVPs. Not because I had more determination, but because I’d finally made a decision to move.

I see this constantly in my advisory work. One client had a long-running interview podcast — successful, respected, consistent. Then she felt that same tug to evolve. She launched a solo version, pulled back on interviews… and suddenly became an in-demand speaker and a paid interviewer.

That’s the paradox: audiences and clients don’t want more of what’s available. They want what’s alive.

And that’s where the friction really shows up for experienced leaders. They’re surrounded by affirmation — financial, social, spiritual. Everything says,

“You’re doing great.” But something deeper waves them forward. That’s evolution calling — and comfort arguing its case.

If you’re twelve days into the year and already renegotiating your goals, don’t double down on determination. Make one uncomfortable decision.

Let tension talk. It’s not the enemy of your goals. It’s the proof they still matter.

👉 What’s one decision you’ve been negotiating with comfort on?

YES! to selling the truth in its actual size

— Hersh

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Hersh Rephun is the image builder of choice for ever-evolving achievers. He has worked with hundreds of corporate and individual clients, from startups to billion-dollar brands, challengers to market leaders, and fledgling filmmakers to Oscar nominees. As a Holistic Brand Therapist, Hersh takes a 360° view of your life and business, crafting a Personal Brand that opens doors. He delivers impact and influence by honoring one simple principle: Sell the truth with humor and humanity. Hersh spent a decade as a standup comedian, appearing at The Comedy Store, Comedy Cellar, Funny Bone, and more. He is now a compelling public speaker and hosts the popular podcasts YES, BRAND (featuring the best and brightest indie brands going) and TRUTH TASTES FUNNY (how to keep your sanity in an insane world; inspired by Hersh’s personal development journey). He’s also a 3 x produced screenwriter (“You haven’t lived until Bruce Campbell has starred in one of your movies!”). Hersh’s book, SELLING THE TRUTH: A ‘Semoir’ with Insights for Life & Business, draws on his experience and his skill as a humorist. It is now available for preorder.
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