Leadpages, whose software generates web pages that can help turn site visitors into customers, raised over $27 million in 2016 to acquire an email marketing software, Drip. The acquisition resulted in a life changing exit for Drip’s founder Rob Walling.
Rob Walling is a serial entrepreneur having launched numerous SaaS businesses and angel investor in over 100 companies. He is also the leader of a business community and Youtube channel called MicroConf.
In a recent episode Rob shares exactly how to get your first 100 customers for any SaaS company. It’s a must watch.
In the episode Walling breaks down how to go from 1 customer to 14,000 and how to generate $30k/month using his SaaS strategy.
How to Get Your First 100 Customers?
The biggest takeaway of the interview boils down to marketing. But it’s not what you think.
Rob explains that the biggest challenge entrepreneurs and businesses face, is that they don’t have any audience to sell to when they get started. And honestly most business don’t build an audience after they do get established with customers under their belt.
The biggest influencer to your success is the size of your network. Build a network that knows who you are and respects you. So whether you build your own, or join some of the existing business networks like:
Just to name a few…
Regardless, there are a lot of online executive communities you can instantly connect with if you don’t have an existing network to build relationships with.
You can have the best product or service in the world, but if nobody knows about it, you’re pretty much dead in the water. That’s why marketing and building your network while developing your business is key to success.
But obviously, there’s a hell of a lot more to it than that, so check out Rob’s video to get all the secrets: