Best Seller TV, the only show dedicated to covering today’s best-selling business books on C-Suite TV, is announcing a new episode featuring Jon Petz, author of Significance in Simple Moments.
People have a fascination with magic, often asking ‘how did you do that?’ That is one reason author Jon Petz incorporates a magic trick or two into all his presentations. This key engagement tactic helps tell a story and illustrate a point. It also plays into the sales leadership concept he tries to convey, culminating in ROI – return on investment.
Petz includes magic in his events and it’s what he calls, “the perfect trifecta.” He adds, there’s always the business strategy of it, there’s always the inspirational aspect, but we can laugh and have a good time at the same time. People are fascinated by the surprise element of magic, by the delight and the unexpected. That translated to business with two simple questions: ‘how did you do it?’ and ‘how can we get people to say that about what you do?’
This is Petz’s fourth book that didn’t start out as a business book. Its unintentional journey into becoming a ‘customer service, business, and leadership’ category began as a passion project for him. This book takes strides in impacting people on how they look at what they do, why they do it, and how they do it.
The book focuses on human connections and the importance of learning to recognize the many significant moments that happen all around us. Petz says the book pays close attention to the word, “just.” Oftentimes people think they’re “just” something – an accountant, a worker, a manager; however, they fail to realize the impact they have on others.
In business, leaders often seek out relationships to conquer in order to succeed. But, mutually beneficial long-term relationships are not something to be conquered. In fact, they are a cluster of simple moments that are significant to the people we serve. How can we identify those moments and deliver them as leaders? By being aware. We learn to recognize those key moments by taking a step back and looking at specific situations from a different perspective, relieving ourselves from old habits and thoughts and processes.
Despite the many realizations we may encounter along the way, Petz believes that significance is never personally achieved, it is gifted to you – which serves as the book’s mantra. Everyone wants to be the best at what they do, but the reality is that with the title comes authority, not leadership or significance.
He emphasizes never belittle what we do as “just” something because, in the end, we are intricate parts of the bigger picture and have the ability to create a larger impact within our spheres of influence.
All episodes of Best Seller TV air on C-Suite TV and are hosted by TV personality, Taryn Winter Brill.
Best-selling author, speaker, and former Fortune 100 CMO Jeffrey Hayzlett created Best Seller TV to give top-tier business authors a forum for sharing thought-provoking insights, in-depth business analysis, and their compelling personal narratives.
“As business leaders, we’re often bogged down with the day-to-day of running a business and we often don’t see, or experience, all the great things happening around us,” Hayzlett said. “Jon Petz and his book is a perfect reminder to once in a while shift our mindset in order to gain a new perspective that may help us grow the business. Throw in a little magic and there’s a winning formula for success.”