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Workshop: Become a Magnet That Attracts Prospects To You
October 22 @ 1:00 PM - 4:00 PM EDT
After interviewing 500 thought leaders over a twelve-month period, Global Credibility Expert Mitchell Levy has created a new set of terms and techniques to gain clarity on who you are by who you serve. One of these techniques is the CPoP (short for Customer Point of Pain), which is the specific problem, issue, or concern that your prospects have that you help resolve. A well articulated CPoP acts as a magnet to attract prospects.
In this workshop, Mitchell will work with you individually and in peer groups to craft your CPoP. Polishing your CPoP in a group setting is a great exercise to foster the interaction and learning of those around you. Once you apply the learnings you’ve gained in this session, you will have an effective vehicle to reinforce your clarity (which enhances your credibility). By knowing and using your CPoP, it will be easier for your prospects to find you, and for others to recommend you. Internally, you will have a compass that will guide you in everything you do.