Loading Events

« All Events

  • This event has passed.

Executive Briefing: Viral Media Fundraising: The Pathway to Helping Causes Go Viral

October 27 @ 1:00 PM - 1:30 PM EDT

Viral Media Fundraising: The Pathway to Helping Causes Go Viral

There have been many instances of campaigns that have gone viral.

In fundraising, organizations and campaigns tend to go viral when two things happen:

  1. When “we the people” are made to feel connected, inspired, compelled, made to laugh, or when we sense humanity in some form.
  2.  Usually these feelings tend to come from a changed perspective, a “changed author”, where the person on the receiving end of the benefit or service is given a voice to express their gratitude, humility, hope, enthusiasm, etc. “Their voice” tends to be way more compelling than anything a marketing/development team can produce.

These attributes when thought of as strategies and tactics for “going viral” are often replicable.

This executive briefing will deliver a high-level of:

  • why things tend to go viral (including some cool examples)
  • why nonprofits, causes and foundations usually fall short in a digital media world
  • what they can do, what they should do, if they wanted to increase their chances of going viral
  • and a roadmap from first steps to a longer-range view of how to make it sustainable

If you know of someone who serves on a board or supports a cause you really feel “should” go viral, make sure to catch this briefing.




October 27
1:00 PM - 1:30 PM EDT
Event Category:
Event Tags:
View Website →


C-Suite Network