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Executive Briefing: Pricing Principles & Predictions
November 3 @ 1:00 PM - 1:30 PM EST
As consumers, pricing is a determining factor on whether we make a purchase or walk away. In fact, 86 percent of consumers say it’s important to compare prices from different sellers; while 60 percent consider pricing the very first criteria on their buying decision.
As business leaders, we also have to make decisions that will increase our bottom line. Those are always carefully weighed and leaving money on the table should never be an option as it can be costly.
The Executive Briefing will focus on how human decision making related to purchase decisions, tips and techniques to drive higher sales volume that can be implemented right now, and how the current pandemic has affected the decision-making landscape.