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Digital Discussion: From Vermont to the World: How Ben & Jerry’s Blended Ice Cream with Cause Marketing
November 4 @ 2:00 PM - 3:30 PM EST
Whether it’s Cherry Garcia, Americone Dream, Phish Food, or Justice ReMix’d, Ben & Jerry’s knows how to get their customers attention. While many brands run from controversy, this one runs toward it…FAST!
Join Ben & Jerry’s CEO Matthew McCarthy to talk about their journey from a ‘scoop shop’ in Burlington, VT to becoming one of the most recognizable brands in the world, known for their social causes and business success. You’d have to be ‘Half Baked’ to pass on this ‘Ice Cream Sammie’ so be sure to register for this ‘delicious’ conversation.