Bargain Brand Building – How Bombas Thrived During a Pandemic
March 17 @ 2:00 PM - 3:30 PM EDT
The last installment of the Q1 Digital Discussion Leadership Series features David Heath, co-founder & CEO of Bombas, a $170 million direct-to-consumer sock seller. Like many others in the last year, they pivoted their digital ad strategy with “bargain brand-building” on social media and other digital channels. The shift allowed them to hone in on the brand’s charitable work, which is a crucial part of the overall mission.
On Wednesday, March 17th at 2PM EST, David will address:
– How to capitalize on positioning online for further growth
– Shifting the marketing message to increase sales
– Creating a strong digital footprint
– Living your mission and values