Your Journey begins here!

The Marketing IMPACT Council™ welcomes you to a new kind of engagement and experience for C-suite leaders and their teams.

The world of Marketing is undergoing constant evolution and disruption. Much of this seismic change is driven by technology coupled with an increased need by our customers and clients for more relevant messaging and touchpoints.

IT’S TIME TO MAKE AN IMPACT!

In partnership with the C-Suite Network™, we have launched a new model for engagement with a focus on growth, development, and networking.

Founded to fill critical gaps, the Marketing IMPACT Council provides the opportunity, forum, and structure for executives and their teams to “connect the dots,” break down silos, and better understand, leverage, and maximize the impact of the continuously evolving and expanding suite of marketing resources in the overall strategic positioning of their for-profit and nonprofit organizations.

The Council is a new model of engagement with a focus on what we call “Big M” Marketing™ and our “Big M” VALUE Equation™. “Big M” Marketing involves everyone in the C-suite and other positions who are significant stakeholders in their organization’s marketing processes. It covers everything from the highest level of business strategy to all aspects of execution.

“Big M” and its IMPACT are NOT just relevant to the CMO.

The Council brings together all organization leaders to leverage “Big M” Marketing while facilitating trigger levers of growth, development, and networking.

Our “Big M” VALUE Equation addresses all aspects of an organization’s Vision, Alignment, Leadership, Understanding, and Execution.

We are channel agnostic, data-driven, and technology neutral.

We focus on unifying across silos and we address all aspects of the roles and interrelationships of people, processes, and technologies in not only shaping but also impacting the overall marketing process from strategy to execution.

We proactively empower our members in 6 key areas:

  1. Change Leadership
  2. Education & Professional Development
  3. Research & Market Intelligence
  4. Market Making & Networking
  5. Brand & Reputation Management
  6. Advocacy & Public Policy

Council membership categories include:

  • Charter Company/Organization
  • Supporting Company/Organization
  • Company/Organization
  • C-suite Level Individual
  • Other Leadership Positions
  • Individual Contributors

Our Institutional Strategic Partners include: 

  • Columbia Business School (CBS)
  • CBS’ Center on Global Brand Leadership
  • Harvard Business School
  • NYU’s Integrated Marketing Program
  • University of Lancaster (UK)

Our Strategic Partners include:

Wessex Press Publishing Co.

Wessex Press provides higher education textbooks at an affordable price. Our titles are accessible in both physical and E-book format as well as video books. Wessex Press titles are used in 150+ universities across the globe and focused on the undergraduate and graduate school business programs.

Rose Group Int’l™

The heart & soul of RGI is our ability to effect:
Faster change. Less conflict. Higher quality conversations. High degree of alignment. Fast, accurate diagnosis of issues. Effective resolutions.

We do this through:
Quantitative analysis of your team. Identification of unspoken conversations. Build have-each-other’s-back commitments. One-on-one, exec teams, key personnel.

Results include:
Outperforming expectations and competitors. Renewed courage to address issues. Greater enthusiasm for the work. High-five cultures.

CommunicationsMatch™

“Match.com” for the communications and marketing industry
Built from the ground up and launched 4Q 2016. Founder-funded matching search engine with more than 5,000 agencies and professionals already participating and growing market traction

Companies find PR, investor relations, communications, social, digital & marketing agencies, consultants & freelancers to grow brands
Search by industry sector, communications expertise, location, size, designation, keywords and diversity

Source of qualified new business leads for agencies, consultants and freelancers
No commission. Companies create shortlists and use RFP tools to engage

Tools & Services
Industry-first online RFP tool, agency search consulting, opinion surveys, coaching and search resources, more being added

 

OUR LEADERSHIP TEAM

JOHN GRECO

John Greco is an award-winning CEO and recognized thought leader in value creation with expertise in strategic planning and business development for both for-profits and nonprofits.

He is Cofounder, Chairman and CEO of Greco Enterprises, LLC, which includes Greco Associates (GA) and the Marketing IMPACT Council™ (“Council”).

GA is a strategic business advisor and an integrated solutions provider. With its strategic partners, GA offers to both the for-profit and nonprofit segments a wide range of perspective and resources, in such areas as strategic planning; business development, both organic and M&A advisory support, including extensive private equity firm relationships; innovation and change leadership, talent management, and education and professional development; integrated omnichannel marketing; market research, intelligence, and data analytics; telehealth and other strategic healthcare programs; and affinity, loyalty, rewards programs. Through GA, John also serves as Senior Executive Advisor to CommunicationsMatch™.

The Council fills critical gaps and provides the opportunity, forum, and structure for executives and their teams to “connect the dots,” break down silos, and better understand, leverage, and maximize the impact of the continuously evolving and expanding suite of marketing resources in the overall strategic positioning of their for-profit and nonprofit organizations. It is a new model of engagement with a focus on “Big M” Marketing™. Big “M” Marketing involves everyone in the C-suite and other positions who are significant stakeholders in their organization’s marketing processes. It covers everything from the highest level of business strategy to all aspects of execution. It is channel agnostic, technology neutral, and data driven.

Previously, John served as President and CEO of the Direct Marketing Association (DMA) where his leadership in the areas of privacy and data security was critical to the organization and its members both from the advocacy/public policy perspective as well as in terms of leveraging best practices in consumer choice and control across all marketing channels.

Beginning his career at RCA as a design engineer and product manager, John then joined AT&T in its renowned Leadership Continuity Program where he held a broad range of marketing, sales, technology, and business development leadership positions. His AT&T career culminated as the Director of their Malcolm Baldrige National Quality Award winning Consumer Laboratory, the Marketing Sciences Center of Excellence at AT&T Bell Laboratories. Then at RR Donnelley (RRD), he was Senior Vice President of marketing, technology, and business development for RRD Financial Services Business unit and a corporate officer. John then served as President and CEO of the Yellow Pages Publishers Association, which was rebranded as the Local Search Association.

John served on the boards of the Ad Council, Advertising Week, ProLiteracy Worldwide, Literacy Volunteers of America, Alliance for Learning, and Interclass; as well as on the advisory boards of Brilig, an online data exchange acquired by Merkle; Personify, an association and donor management system provider; Opentopic, an IBM Watson artificial intelligence business partner; Blue Sky eLearn, a learning and virtual event service provider; Patient Privacy Rights, a nonprofit with a mission to restore patient control over personal health information; and the United Nations’ Health Data task force. John also served on the Council of Better Business Bureaus’ National Advertising Review Council (NARC) and the U.S. Chamber of Commerce Association Committee of 100. John was a trustee of Monmouth University where he was Chairman of the Admissions and Enrollment Committee and a member of the Executive, Advancement, Athletics, and Presidential Search Committees.

He holds an MBA from Columbia University and a Bachelor of Science in Electronic Engineering from Monmouth University, both with honors.

 

PAUL MCDONNOUGH

PAUL A. MCDONNOUGH has spent the past 20 years as a Global Tradeshow and Event Management Professional.
Most recently, Paul served as Divisional Director of the Life Sciences and Healthcare business unit at IQPC (International Quality and Production Center, a division of Penton Learning System), where he was responsible for the launch of events focused on the digitization occurring within the industry. Working alongside a committee of ignitors from Merck, Sanofi, Johnson & Johnson, Pfizer, Eli Lilly and Takeda, Paul launched cutting-edge educational programs and shows on AI in Drug Discovery, Intelligent Automation in Pharma/Healthcare and Digital Marketing in Pharma.

Paul is known for his innovative learning styles and disruptive patterns of engagement. Wherever he has worked, he has made bold changes and shaken up the conventional model of shows and conferences.

Paul got his first taste of “big box” tradeshows during his tenure at the Data & Marketing Association (formerly known as Direct Marketing Association), where he served a distinguished twelve-year career as Vice President of Conference & Events. His portfolio of events, totaling $10M in net revenue, included DMA’s Annual Conference & Exhibition (&THEN), Marketing Analytics Conference, IMW (Integrated Marketing Week) and DMA’s Awards Programs (ECHO, Innovation Awards, Marketer of the Year, and Hall of Fame).

Between 2003–2004 Paul was Founder, Sole Proprietor and CEO of P&T Enterprise, a full-service event management company focused solely on the production of two/three-day Conferences and Experiences.

Paul’s early years in the production of Live B2B Events began as Vice President/Conference Director at KNect365 (formerly Institute for International Research), leading a team of content/event developers in the Finance/Capital Markets and the Public-Sector area.

Paul is a graduate with a degree in Business Management and Organizational Theory from the University of Miami, FL.Paul has numerous recognitions and achievements in both the private and public sector including:
• Appointee-Office of Presidential Personnel: Sept. 1989–Jan 1990
• Who’s Who in American Politics: 1993–1994, 1996–1997
• Outstanding Young Men of America: 1987, 1996
• Consultant to political campaigns (Presidential, Senatorial and Gubernatorial) in Florida, North Carolina and New York

Paul also has traveled globally to observe and develop a greater understanding of trade and commerce between the US and numerous partner nations. Including and not limited to: Saudi Arabia, Hungary, Spain, Italy, France, and Australia.

LEARN MORE ABOUT THE COUNCIL AND ACTIVATE YOUR ROLE TODAY!

Let’s get your journey underway.