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While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids changes how we think about ...
Develop your reputation, get found, and attract a following You probably have a web site, blog, a LinkedIn profile and possible more. But is all of this giving you exposure? Are you being called by media? And how are you doing in your search engine rankings? This 143 page book, written for thought leaders and ...
What More Can I Say: Why Communication Fails and What to Do About It will provide nine counter-intuitive principles for success in getting your point across, expanding your influence, and persuading others to change their mind or behavior. Communication always proves a challenge: People don’t go to the polls even though candidates and neighbors urge ...
The NEW YORK TIMES and USA TODAY bestseller—updated with today’s hottest sites! A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. Packed with brand-new case studies from today’s emerging social sites, this updated edition of ...
Why You Need Digital Wisdom The goal of this book is to give you a way to think strategically about how life and work are changing. Now you are a citizen in a connected world, this book gives you tools to become a digital leader, ready to tackle the new and sometimes troubling realities of ...
Build Credibility, Get More Business, and Increase Profits with DIGITAL INFLUENCE Strong influence translates to more business–and nothing measures influence like Klout, which has scored more than 100 million people and companies. A high Klout score has become one of the most important business assets today. It can mean the difference between business success and ...
Return on Relationship™ (ROR), simply put, is the value that is accrued by a person or brand due to nurturing a relationship, whereas ROI is simple dollars and cents. ROR is the value (both perceived and real) that will accrue over time through loyalty, recommendations and sharing, and is used to define and educate companies, ...
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies ...
Thirty years after women became 50 percent of the college graduates in the United States, men still hold the vast majority of leadership positions in government and industry. This means that women’s voices are still not heard equally in the decisions that most affect our lives. In Lean In, Sheryl Sandberg examines why women’s progress ...