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Most startups fail, even the ones with great products. Even great products need a smart strategy to reach their market. Beyond Product provides the missing link for entrepreneurs and founders to turn their ideas into successful businesses. Beyond Product shows founders how to take their organization through each stage of growth, overcome common obstacles, and ...
The goal of every marketer is more sales. But achieving this on a consistent basis is tougher than ever in such a noisy marketplace. With a deep focus on engaging ideal prospects and inviting them closer to conversions, author Dwight Holcomb demystifies the black box of modern marketing. In The Lean CMO: How a Small ...
Julie Cottineau is the Author of the Best-selling book “TWIST: How Fresh Perspectives Build Breakthrough Brands” (Panoma Press, 2016). She is the Founder and CEO of BrandTwist, a branding consultancy, and Brand School – the premier branding program for entrepreneurs, nonprofits and small businesses. Her TWIST approach applies best practices from across brand sectors and ...
The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing. Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns? Too many in business have failed to recognize the shift that has happened right under ...
Are you considering writing a book to boost your visibility and credibility? Or just trying to figure out how to use the book you already have to build more influence and income? No matter where you are in the process, “Ideas, Influence, and Income” is your field guide to using a strategic and successful publishing ...
If you are looking for a book authored by someone who has been there as an employee, a successful entrepreneur and business owner, a pioneer in online communities, a leader and strong social community advocate with powerful marketing expertise – has effectively created marketing strategies and tactics in multiple industries over 25 years – Insightful ...
Sales and marketing teams are told to fill the funnel, increase revenues, and move the needle on market share—then left to their own devices to penetrate their assigned accounts and prospects. It’s a gap in many companies’ go-to-market strategies that is easily filled with “Contact Marketing,” a concept introduced by Stu Heinecke, best-selling author of ...
This collection of essays is both timely and timeless. They cut through the clutter of popular jargon and fads in philanthropy to provide a series of thought-provoking and instructive essays of interest to all who do or are contemplating giving money for charitable purposes. Written over time in response to questions which have come from ...
A new business model for the digital age is the subject of an innovative book titled “Release the Power of Entangled Marketing” by Stan Rapp, co-founder of the RAPP agency and Sebastian Jespersen, CEO of the Global Vertic Agency. Any company of any size does its utmost to create engaging online content. Something more is needed. ...