So, What's the Bottom Line?

Yitzchok Saftlas

So, What’s the Bottom Line? covers a wide array of topics relating to the business world, from marketing initiatives to communication, customer retention to strategic planning, and everything in between. With short motivational chapters and clear and concise action plans relating to each topic, business professionals will find this new book to be easy to implement and a guarantee for success.

Perfect for salespeople, marketers, seasoned executives or entrepreneurs just starting out, So What’s the Bottom Line? offers clear direction guaranteed to garner results and lead to success in the field. Experience-based tactics and common-sense ideas point out the obvious yet often overlooked human aspect of business and marketing, and demonstrate how to use human relations to further your business goals.

About the Author

Yitzchok Saftlas is the founder and president of Bottom Line Marketing Group, a premier marketing agency helping hundreds of corporate, political and non-profit clients build their brands since 1992. Yitzchok’s new book: “So, What’s The Bottom Line” released by Morgan James Publishing, contains timeless advice for marketers, seasoned executives, and entrepreneurs. His weekly business radio show, “Mind Your Business” is aired on 77WABC in the New York / New Jersey metro area radio every Sunday night. Yitzchok can be reached at

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