People Smart in Business

Tony Alessandra


  • When you encounter difficult people – you know how to adapt to them.
  • Where you meet challenging situations – you have the skills transform them.
  • In times when you face the unknown – you remain fearless.
  • If you dream of all that and more… then People Smart in Business is the book you need.

People Smart in Business is a unique blend of scientific research on human behavior and my 34+ years of teaching people smarts – through The Platinum Rule®.

Once you’ve been exposed to these hands-on, proven and practical principles, you’ll find that you will have access to uncommon wisdom allowing you to:

  • Become a more loved and effective boss
  • Gain effortless cooperation of even the most difficult people
  • Positively influence your business peers
  • Build quick rapport that creates lifelong relationships
  • Get along with all types of people from every walk of life

Curious about how People Smart in Business achieves all this?

Well, here’s its secret formula…

Ever wondered why your natural behavior sometimes seems to alienate people? It is because that same behavior may not be natural for others. You know in your heart – you have the highest intentions. If you want to get along with your colleagues, employees and bosses, it’s essential to become aware of your natural tendencies – and their natural preferences!

Here is the key…

You must learn to determine and distinguish the four major behavioral styles. People Smart in Business shows you how do this, by helping you to learn about your own style first, then showing you quick and easy ways to identify the styles of others. Finally, you learn how to adjust your behavior so that you become versatile, adaptable and widely popular.

It gets even better.

Learn to apply People Smart in Business and soon you unconsciously begin to draw out the best in everyone around you. You notice how easy it becomes for you to gain the trust and respect of even the most cynical people you meet.

People Smart in Business is very easy to read, and simple to adapt.

Here is what you get:

Part One “Understanding People Smarts” contains four powerful chapters that help you to identify and better deal with virtually everyone. The “The Platinum Rule®” chapter teaches you more about treating others the way they want to be treated, not the way you want to be treated -without being phony or underhanded. The “I Know Who You Are, But What Am I?” chapter describes each behavioral style and help you determine which one you are. Next, you learn how to identify other people’s natural styles. The “Adaptability” chapter includes both versatility and flexibility characteristics and helps you determine how adaptable you are in life’s varying situations.

Part Two of People Smart in Business deals with “Workplace Applications.” The three chapters here focus on getting along with everyone on the job, leadership styles, and how to sell and deliver quality service with style.

This is a reader-friendly book. You can use and re-use it as a constant companion to consult when dealing with difficult people and stressful situations.

People Smart in Business gives you the tools to get what you want in various work situations and equips you with the power and knowledge to cash in on these insights through more positive and productive exchanges with others. You can realistically take charge of improving all your work relationships and this book shows how.

About the Author

Dr. Tony Alessandra helps companies turn prospects into promoters. He’s two speakers in one… a professor and a performer, or as one client put it – he delivers college lectures in a comedy store format. Dr. Tony offers audiences the opportunity to enjoy themselves while learning practical, immediately applicable skills that positively impact their relationships with prospects, customers and co-workers. His focus is on how to create instant rapport with prospects, employees & vendors; how to convert prospects and customers into business apostles who will “preach the gospel” about your company and products; and how to out- market, out-sell and out-service the competition.

Dr. Alessandra has a street-wise, college-smart perspective on business, having been raised in the housing projects of NYC to eventually realizing success as a graduate professor of marketing, Internet entrepreneur, business author, and hall-of- fame keynote speaker. He earned a BBA from Notre Dame, an MBA from the Univ. of Connecticut and his PhD in marketing in 1976 from Georgia State University.

Tony is CEO of Assessments 24×7 LLC, a company that offers online 360o assessments and a prolific author with 29 books translated into over 50 foreign language editions, including the newly revised, best-selling The NEW Art of Managing People; Charisma; The Platinum Rule; Collaborative Selling; and Communicating at Work. He is featured in over 100 audio/video programs and films, including Relationship Strategies; The Dynamics of Effective Listening; and Non-Manipulative Selling. He is also the originator of the internationally- recognized behavioral style assessment tool – The Platinum Rule®.

Dr. Alessandra was inducted into the NSA Speakers Hall of Fame in 1985. In 2009, he was inducted as one of the “Legends of the Speaking Profession;” in 2010- 2014, he was selected 5 times as one of the Top 5 Sales/ Marketing/ Customer Service Speakers by; in 2010, Tony was elected into the inaugural class of the Top Sales World Sales Hall of Fame; in 2012, he was voted one of the Top 50 Sales & Marketing Influencers; and also in 2012, Dr. Tony was voted the #1 World’s Top Communication Guru.

Recognized by Meetings & Conventions Magazine as “one of America’s most electrifying speakers,” Tony’s polished style, powerful message, and proven ability as a consummate business strategist consistently earn rave reviews and loyal clients.

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